We’re proud to have served the appliance industry since the Taft administration. It all started in 1912, when the CE Sundberg Company began selling appliances door to door. As you can imagine, the market has changed drastically over the decades. But our innovative approach has kept us at the forefront of the industry.
By 1921, Sundberg was operating 13 retail stores in the Chicago area. When sales declined during the Great Depression, Sundberg recognized an acute need and transitioned its business to become a distributor of appliance parts to repair professionals. In this way, they helped American families save money and get more value from their appliances.
We’re continually innovating as we find new ways to support appliance repair technicians and homeowners. Our state-of-the-art internal systems and internet technology keep our customers and parts inventory closely connected. Combined with our customer service team and locations throughout the United States, we’re committed to delivering on our promise: “When you need a part…we get it.”